Branding: Wyred Style!
What makes a brand truly successful in the long term? When you look at toy companies that are popular in the local and global marketplace, instantly-recognizable vehicle brands, or even the everyday, trusted names of the petroleum industry, what is it about their company brand and reputation that delivers them market share year after […]
Pitched Perfect: Building Brand Credibility
Did you know that one of the best ways to build brand credibility is through paid search marketing? Also known as pay-per-click (PPC) advertising, paid search marketing is a powerful tool for businesses. They use it to bid on specific keywords and target potential customers who are already actively searching for their products or […]
Reasons to Use a Marketing Agency
Businesses need a powerful online profile to attract customers in this age of social media platforms and expanding online shopping. However, not every company has the means or the necessary expertise to manage digital marketing requirements. Here is where a marketing firm can be useful. Marketing agencies are specialized companies offering various services, including digital […]
Brand Unity Online: How to Stay Consistent and Recognizable
A product, business, or person’s brand is how it is viewed by those who interact with it. Your brand is the instantly recognizable feeling that your company’s name and logo conjure. Employees, investors, the media, and, perhaps most crucially, your customers all have a mental memory of your brand. Essentially, brands are people’s mental […]
Black Hat SEO vs White Hat – and Why You Should Care
Contrary to the mental imagery it evokes, SEO professionals do not wear multicolored hats. The origins of the term date back to the classic Westerns where the bad guys generally wore black hats and the good guys wore white hats. These terms are used in the SEO industry as well as in the wider hacker […]
The Beginner’s Guide to Online Marketing
If you’re a small business owner in Reno (Vegas, Henderson), you probably have a lot of questions about online marketing. How do I know what my customers want? How will I reach them? What’s the best way to spend my limited company resources on marketing? And so many other questions, whether you’re targeting the digital […]
How To Build and Protect Your Online Reputation
When you’re running a business, it’s easy to get caught up in the day-to-day tasks of running your company. But if you don’t take some time to focus on how you’re going to build your online reputation, you could be leaving yourself open to all kinds of problems down the line. With the popularity of […]
How to Use SEO to Optimize Your Digital Marketing Budget
In today’s world, it is understood that it is essential for any business to have a digital marketing plan or strategy. Digital marketing is a crucial marketing strategy to help brands and companies generate leads and retain existing customers. The saying “if you are not online, you are invisible” speaks volumes regarding building a […]
The Unintended Consequences of A Bad Hire
The stress of hiring and recruitment is real. There’s no doubt about it—when you’re looking for a new employee, it’s easy to focus on the process: what qualifications are you looking for? What kind of culture do you want to create? What’s your budget? How will you know if someone is a good fit? […]